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The Latest from Benita's Blog

Climate, Covid, Racism. Change is needed but difficult.
By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...
Benita Matofska
Aug 3, 20213 min read
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A Poem for Businesses on Earth Day
Poetry for a Pandemic A Poem for Businesses on Earth Day As the people gasp for air And the planet starts to breathe As we stay inside...
Benita Matofska
Apr 22, 20201 min read
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Covid-19: How the Real Sharing Economy Will Save Us
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly.” Desmond...
Benita Matofska
Apr 6, 20203 min read
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Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
Benita Matofska
Dec 16, 20192 min read
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Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
Benita Matofska
Jun 3, 20193 min read
48 views
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Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
Benita Matofska
Apr 29, 20194 min read
32 views
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Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
Benita Matofska
Apr 15, 20196 min read
39 views
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Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...
Benita Matofska
Mar 25, 20193 min read
95 views
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#CHANGE! A new blog series that looks to the future
‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...
Benita Matofska
Dec 9, 20182 min read
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GENERATION SHARE: A SNEAK PREVIEW
Meet Ashok Rathod, a slum based social entrepreneur who is transforming the lives of slum kids in Mumbai through football.
Benita Matofska
Apr 30, 20183 min read
75 views
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Why the Sharing Economy Will Matter (to Your Life and Business) in 2018
Sharing Economy speaker and expert explains how your business can benefit from participation in the Sharing Economy.
Benita Matofska
Dec 14, 20174 min read
403 views
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TOP 5 Tips for Future-Proofing Your Business in 2017
In a fragile economy, it’s more important than ever to stay ahead of the game and ensure that your business is fit for the future....
Benita Matofska
Jun 8, 20172 min read
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Why Any Business Can and Should Participate in the Sharing Economy
Business is changing and it’s changing fast. Beware, the days of lone wolf CEOs and competitive advantage are numbered. These days, it’s...
Benita Matofska
Apr 26, 20173 min read
112 views
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Where's the Sharing in the Sharing Economy?
Renting a room from a peer, paying to take a ride with someone who is driving to the same destination, buying a ticket for a grub club…...
Benita Matofska
Feb 16, 20174 min read
132 views
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