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The Latest from Benita's Blog

Climate, Covid, Racism. Change is needed but difficult.
By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...
Benita Matofska
Aug 3, 20213 min read
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Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...
Benita Matofska
Sep 7, 20202 min read
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A Poem for Businesses on Earth Day
Poetry for a Pandemic A Poem for Businesses on Earth Day As the people gasp for air And the planet starts to breathe As we stay inside...
Benita Matofska
Apr 22, 20201 min read
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Covid-19: How the Real Sharing Economy Will Save Us
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly.” Desmond...
Benita Matofska
Apr 6, 20203 min read
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Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
Benita Matofska
Dec 16, 20192 min read
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Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
Benita Matofska
Jun 16, 20195 min read
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Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
Benita Matofska
Jun 3, 20193 min read
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Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...
Benita Matofska
Apr 29, 20194 min read
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Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
Benita Matofska
Apr 15, 20196 min read
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Become a Change-Maker Brand: Part 3
“The opposite of bravery is not cowardice but conformity.” Dr Robert Anthony “Our big vision is to connect everyone, so that we are all...
Benita Matofska
Apr 8, 20194 min read
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Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...
Benita Matofska
Mar 25, 20193 min read
95 views
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Anatomy of a Change-Maker: Part 6
“I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out...
Benita Matofska
Mar 17, 20195 min read
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Anatomy of a Change-Maker: Part 4
“In Greece, people share in times of recession because they want to demonstrate their generosity; that their sharing is not determined by...
Benita Matofska
Mar 4, 20194 min read
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Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...
Benita Matofska
Feb 25, 20193 min read
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Anatomy of a Change-Maker: Part Two
“Wanting to change the world was not common in Egyptian culture. I went into the poorest areas, where the women ‘waste pickers’ were...
Benita Matofska
Feb 18, 20193 min read
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Can Businesses Change the World?
I was heartened to hear last week that Nestlé are reducing its use of plastics and have finally pledged to phase out plastic Smarties...
Benita Matofska
Feb 11, 20192 min read
52 views
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#CHANGE! Can reading this blog change your behaviour?
‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the...
Benita Matofska
Dec 16, 20183 min read
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GENERATION SHARE: A SNEAK PREVIEW
Meet Ashok Rathod, a slum based social entrepreneur who is transforming the lives of slum kids in Mumbai through football.
Benita Matofska
Apr 30, 20183 min read
75 views
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Why We Should Be More Preoccupied With The Sharing Economy Than Brexit
Party conference pageantry is over for another year. For nearly a month, the political chatter has been dominated by Brexit and ministers...
Benita Matofska
Oct 6, 20174 min read
145 views
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TOP 5 Tips for Future-Proofing Your Business in 2017
In a fragile economy, it’s more important than ever to stay ahead of the game and ensure that your business is fit for the future....
Benita Matofska
Jun 8, 20172 min read
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