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The Latest from Benita's Blog


Build Back Better: Why we all need to become Changemakers and join the Social Economy
“The secret of change is to focus all of your energy not on fighting the old but on building the new.” Socrates The...

Benita Matofska
Sep 14, 20207 min read
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Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...

Benita Matofska
Sep 7, 20202 min read
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A Poem for Businesses on Earth Day
Poetry for a Pandemic A Poem for Businesses on Earth Day As the people gasp for air And the planet starts to breathe As we stay inside...

Benita Matofska
Apr 22, 20201 min read
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Covid-19: How the Real Sharing Economy Will Save Us
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly.” Desmond...

Benita Matofska
Apr 6, 20203 min read
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Love in the Time of Corona: Pt 2
'A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.' Amelia Earhart Over the last...

Benita Matofska
Mar 24, 20206 min read
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Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...

Benita Matofska
Dec 16, 20192 min read
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Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...

Benita Matofska
Jun 16, 20195 min read
63 views
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Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...

Benita Matofska
May 20, 20193 min read
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Become a Change-Maker Brand: Part 5
"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...

Benita Matofska
Apr 29, 20194 min read
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Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...

Benita Matofska
Apr 15, 20196 min read
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Become a Change-Maker Brand: Part 3
“The opposite of bravery is not cowardice but conformity.” Dr Robert Anthony “Our big vision is to connect everyone, so that we are all...

Benita Matofska
Apr 8, 20194 min read
41 views
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Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...

Benita Matofska
Mar 25, 20193 min read
95 views
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Anatomy of a Change-Maker: Part 6
“I met a homeless man on the steps of my local train station next to a stack of newspapers. He told me what it felt like to be locked out...

Benita Matofska
Mar 17, 20195 min read
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Anatomy of a Change-Maker: Part 4
“In Greece, people share in times of recession because they want to demonstrate their generosity; that their sharing is not determined by...

Benita Matofska
Mar 4, 20194 min read
38 views
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Anatomy of a Change-Maker: Part 3
“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...

Benita Matofska
Feb 25, 20193 min read
41 views
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Anatomy of a Change-Maker: Part Two
“Wanting to change the world was not common in Egyptian culture. I went into the poorest areas, where the women ‘waste pickers’ were...

Benita Matofska
Feb 18, 20193 min read
48 views
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Anatomy of a Change-Maker: Part 1
“Sharing means saving future generations, if we offer better education, children can grow up to be good human beings, making a positive...

Benita Matofska
Feb 11, 20193 min read
57 views
0 comments
What Makes a Change-Maker?
“Our big vision is to connect everyone, so that we are all well fed. If we could displace 5-10% of new purchases at supermarkets, the...

Benita Matofska
Feb 3, 20192 min read
19 views
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GENERATION SHARE: A SNEAK PREVIEW
Meet Ashok Rathod, a slum based social entrepreneur who is transforming the lives of slum kids in Mumbai through football.

Benita Matofska
Apr 30, 20183 min read
75 views
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THE BEST PLACE FOR WOMEN IS IN THE SHARING ECONOMY
Much has been said about the phenomenon of this century, the Sharing Economy. Known as the biggest business trend of all time it’s making...

Benita Matofska
Mar 6, 20185 min read
338 views
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