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The Latest from Benita's Blog

Build Back Better: Why we all Need to Become Changemakers
“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...
Benita Matofska
Sep 7, 20202 min read
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Want to Change the World? Then Change the Narrative
If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...
Benita Matofska
Dec 16, 20192 min read
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Generation Share: How the Sharing Economy could save the Planet
Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...
Benita Matofska
Jun 16, 20195 min read
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Become a Change-Maker Brand: Part 7
“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...
Benita Matofska
Jun 3, 20193 min read
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Become a Change-Maker Brand: Part 6
"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...
Benita Matofska
May 20, 20193 min read
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Become a Change-Maker Brand: Part 4
“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...
Benita Matofska
Apr 15, 20196 min read
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Become a Change-Maker Brand: Part 1
“The Sharing Economy is about sustainable futures and offers an opportunity for businesses to rethink their structure, relationships with...
Benita Matofska
Mar 25, 20193 min read
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Anatomy of a Change-Maker: Part 1
“Sharing means saving future generations, if we offer better education, children can grow up to be good human beings, making a positive...
Benita Matofska
Feb 11, 20193 min read
57 views
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What Makes a Change-Maker?
“Our big vision is to connect everyone, so that we are all well fed. If we could displace 5-10% of new purchases at supermarkets, the...
Benita Matofska
Feb 3, 20192 min read
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CAN PUBLIC SPEAKING CHANGE THE WORLD?
A friend of mine started a new job recently and when I saw her last Thursday for our first community choir rehearsal of the year, I asked...
Benita Matofska
Jan 14, 20192 min read
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Is Convenience the Enemy of Change?
Fast fashion, fast food, fast delivery. Our need-it-now super speed lifestyles are not only causing irreparable damage to the planet, but...
Benita Matofska
Jan 6, 20192 min read
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#CHANGE! Can we change ignorance at Christmas?
I was in central Brighton today with my husband and we bumped into a good friend and his daughter. We have an ongoing banter about using...
Benita Matofska
Dec 24, 20183 min read
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#CHANGE! Can reading this blog change your behaviour?
‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the...
Benita Matofska
Dec 16, 20183 min read
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#CHANGE! A new blog series that looks to the future
‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...
Benita Matofska
Dec 9, 20182 min read
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