The Latest from Benita's Blog

By Benita Matofska Wildfires in Turkey, floods in Germany, racist football fans spread hatred at the Euro 2020 final, and over 4 million...

“A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly”. ...

If last week’s UK election has taught us anything, it’s that having a clear story with a simple, repeatable message, wins votes and...

Three years of research for my book Generation Share published today for Global Sharing Week evidences the untold story of how the...

“I’m passionate about making the right choices for the planet, when I was in school, we had to imagine future scenarios for the fashion...

"Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...

"Companies will never love a company until the employees love it first." Simon Sinek. “The role of business as we know it will change as...

“ Intelligence is the ability to adapt to change. ” Stephen Hawking. “ Adaptability is the simple secret of survival. ” Jessica Hagedorn...

“I was at a meeting in Germany on Friday and the senior director of BMW was there and they were talking about it no longer being a car...

“Sharing for me means positivity. I work with children to help them reach their potential and have that positive self belief that I had...

“In Greece, people share in times of recession because they want to demonstrate their generosity; that their sharing is not determined by...

“True innovation does not exist without sharing. If you do not open up and share, it is not innovative because innovation is something...

I was heartened to hear last week that Nestlé are reducing its use of plastics and have finally pledged to phase out plastic Smarties...

“Sharing means saving future generations, if we offer better education, children can grow up to be good human beings, making a positive...

“Our big vision is to connect everyone, so that we are all well fed. If we could displace 5-10% of new purchases at supermarkets, the...

‘The day is lost on which you have not laughed.’ My dad, who celebrates his 80th birthday this year, raised me with this positive mantra,...

‘People who are crazy enough to think they can change the world, are the ones who do.’ Rob Siltanen 8 million tons of plastic enter the...

‘If you don't like something, change it. If you can't change it, change your attitude’. Maya Angelou Welcome to #CHANGE! This frank...